The available industry-exclusive multi-contour driver’s and front passenger seats in Taurus SEL, Limited and SHO models feature six-way lumbar and subtle rolling-pattern massage to help make your ride more relaxing and help reduce driver fatigue."Boy, I've been driving forever, and I've really got some driver fatigue! I'll just turn on the seat massage feature and try to relax... relax... feels real nice... why are my eyes so heavy?"
CRASH.
I think someone ought to go back to the drawing board with this ad copy.
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