Pricing Chronicles

 If you're connected with me elsewhere on social media, you may well have already seen this, but it seems reasonable to post a link:  As you may know, since a year after the time that I started this blog, I've been a professional pricer.  During that time I've managed pricing for Dell Computers, Wendy's, Scott's Miracle-Gro, and now an industrial tooling company called Hyperion.

Now that I have a fairly wide range of pricing experience (and may in the not too distant future want to write and consult more widely on pricing) I've started a Substack specifically to write about pricing.  It's called PricingEvolution, which long time readers of this blog may recognize as being a bit of an in-joke as well as a reference to developing one's pricing abilities.

Here's a link to the substack main page.  Subscribing is free, and although I plan to enable some paying levels in the future, I can assure you that the articles themselves will never be paywalled.

So far, I've written a post about my career progression from Classics major to VP of Global Pricing. 

One about the dynamics at play when some customers are attached to a specific product while others are attached to the price the product is sold at, based on my experience at Wendy's when we moved the Jr. Bacon Cheeseburger off the $0.99 Menu.

And today's post which is about how Starbucks has experienced the dangers a brand faces from deep discounting, and their attempt to back away from the strategy as they call down their revenue and profit guidance for the year under the leadership of their new CEO.

PricingEvolution will always be focused specifically on pricing; it's not a personal blog.  And DarwinCatholic will continue (at least at the slow level that is has run in recent years.)  But if you'd find it interesting to see my writing about pricing, do please go ahead and subscribe.